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The differences between group marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a group marketing manager and a manager, field marketing. Additionally, a group marketing manager has an average salary of $103,599, which is higher than the $93,296 average annual salary of a manager, field marketing.
The top three skills for a group marketing manager include digital marketing, market trends and integrated marketing. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Group Marketing Manager | Manager, Field Marketing | |
| Yearly salary | $103,599 | $93,296 |
| Hourly rate | $49.81 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,739 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Group Marketing Manager is a management professional who supervises a team of marketing professionals that manages the marketing, promotional, and advertising activities of an organization. They are required to develop marketing strategies to help the organization achieve its goals and objectives. Group Marketing Managers must develop an innovative and customer-driven marketing campaign to improve the product positioning and core customer segments. They should also gather input and feedback from their customers so that they can continuously improve the growth of the organization.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Group marketing managers and managers, field marketing have different pay scales, as shown below.
| Group Marketing Manager | Manager, Field Marketing | |
| Average salary | $103,599 | $93,296 |
| Salary range | Between $75,000 And $141,000 | Between $68,000 And $127,000 |
| Highest paying City | Belmont, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | Atlassian | |
| Best paying industry | Technology | Technology |
There are a few differences between a group marketing manager and a manager, field marketing in terms of educational background:
| Group Marketing Manager | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between group marketing managers' and managers, field marketing' demographics:
| Group Marketing Manager | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.6% Female, 44.4% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |