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The differences between group marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a group marketing manager and a marketing account manager. Additionally, a group marketing manager has an average salary of $103,599, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a group marketing manager include digital marketing, market trends and integrated marketing. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Group Marketing Manager | Marketing Account Manager | |
| Yearly salary | $103,599 | $67,983 |
| Hourly rate | $49.81 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,739 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Group Marketing Manager is a management professional who supervises a team of marketing professionals that manages the marketing, promotional, and advertising activities of an organization. They are required to develop marketing strategies to help the organization achieve its goals and objectives. Group Marketing Managers must develop an innovative and customer-driven marketing campaign to improve the product positioning and core customer segments. They should also gather input and feedback from their customers so that they can continuously improve the growth of the organization.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Group marketing managers and marketing account managers have different pay scales, as shown below.
| Group Marketing Manager | Marketing Account Manager | |
| Average salary | $103,599 | $67,983 |
| Salary range | Between $75,000 And $141,000 | Between $50,000 And $91,000 |
| Highest paying City | Belmont, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Atlassian | American Tower |
| Best paying industry | Technology | Energy |
There are a few differences between a group marketing manager and a marketing account manager in terms of educational background:
| Group Marketing Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between group marketing managers' and marketing account managers' demographics:
| Group Marketing Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.6% Female, 44.4% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |