Group marketing manager vs marketing manager/project manager

Differences between group marketing manager and marketing manager/project manager duties and responsibilities

Group marketing manager example responsibilities.

• Achieve a strong social media presence with significant traffic trends and customer break-through resulting in high ROI.
• Manage international SaaS product strategies and their globally disperse product teams.
• Brand ambassador responsible for monitoring, analyzing and championing new initiatives base on industry best practices, budget and ROI.
• Combat efforts of large competitors through traffic generation, CRM, acquisition, retention, and continuity marketing & promotions.
• Develop CRM strategy, including segmentation and offer strategies to increase loyalty program and social media customer engagement.
• Maintain effective working relationships and timely delivery of all products blend, package and labele for distribution throughout the Americas.

Marketing manager/project manager example responsibilities.

• Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
• Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
• Define and program manage nurture campaigns utilizing CRM database.
• Manage sensitive digital and print archives of value historic and current photography.
• Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
• Assist in developing websites by writing HTML5, CSS, and JavaScript code.
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