Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between group marketing managers and product managers lead can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a group marketing manager and a product manager lead. Additionally, a product manager lead has an average salary of $138,531, which is higher than the $103,599 average annual salary of a group marketing manager.
The top three skills for a group marketing manager include digital marketing, market trends and integrated marketing. The most important skills for a product manager lead are architecture, QA, and product management.
| Group Marketing Manager | Product Manager Lead | |
| Yearly salary | $103,599 | $138,531 |
| Hourly rate | $49.81 | $66.60 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,739 | 110,157 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 68% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Group Marketing Manager is a management professional who supervises a team of marketing professionals that manages the marketing, promotional, and advertising activities of an organization. They are required to develop marketing strategies to help the organization achieve its goals and objectives. Group Marketing Managers must develop an innovative and customer-driven marketing campaign to improve the product positioning and core customer segments. They should also gather input and feedback from their customers so that they can continuously improve the growth of the organization.
A product manager lead is responsible for supervising the development and strategic launch of the company's products from conceptualization to final market release. Product managers work closely with the marketing and sales team to identify efficient promotional techniques to enhance the brand's image across the market and develop outstanding features according to trends and public demands. They also handle media commitments and press releases and maximize product vision. A product manager lead directs the budgeting and sales forecasting, ensuring that the process adheres to budget limitations and deadlines.
Group marketing managers and product managers lead have different pay scales, as shown below.
| Group Marketing Manager | Product Manager Lead | |
| Average salary | $103,599 | $138,531 |
| Salary range | Between $75,000 And $141,000 | Between $99,000 And $192,000 |
| Highest paying City | Belmont, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Atlassian | The Walt Disney Company |
| Best paying industry | Technology | Start-up |
There are a few differences between a group marketing manager and a product manager lead in terms of educational background:
| Group Marketing Manager | Product Manager Lead | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between group marketing managers' and product managers lead' demographics:
| Group Marketing Manager | Product Manager Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.6% Female, 44.4% | Male, 69.4% Female, 30.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |