Group marketing manager vs regional marketing manager

Differences between group marketing manager and regional marketing manager duties and responsibilities

Group marketing manager example responsibilities.

• Achieve a strong social media presence with significant traffic trends and customer break-through resulting in high ROI.
• Manage international SaaS product strategies and their globally disperse product teams.
• Brand ambassador responsible for monitoring, analyzing and championing new initiatives base on industry best practices, budget and ROI.
• Combat efforts of large competitors through traffic generation, CRM, acquisition, retention, and continuity marketing & promotions.
• Develop CRM strategy, including segmentation and offer strategies to increase loyalty program and social media customer engagement.
• Maintain effective working relationships and timely delivery of all products blend, package and labele for distribution throughout the Americas.

Regional marketing manager example responsibilities.

• Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
• Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
• Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
• Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
• Develop promotions which heighten brand awareness and maximize ROI.
• Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
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