Group marketing manager vs sales and marketing manager

The differences between group marketing managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a group marketing manager and a sales and marketing manager. Additionally, a group marketing manager has an average salary of $103,599, which is higher than the $81,953 average annual salary of a sales and marketing manager.

The top three skills for a group marketing manager include digital marketing, market trends and integrated marketing. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Group marketing manager vs sales and marketing manager overview

	Group Marketing Manager	Sales And Marketing Manager
Yearly salary	$103,599	$81,953
Hourly rate	$49.81	$39.40
Growth rate	10%	10%
Number of jobs	128,739	151,042
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

What does a group marketing manager do?

A Group Marketing Manager is a management professional who supervises a team of marketing professionals that manages the marketing, promotional, and advertising activities of an organization. They are required to develop marketing strategies to help the organization achieve its goals and objectives. Group Marketing Managers must develop an innovative and customer-driven marketing campaign to improve the product positioning and core customer segments. They should also gather input and feedback from their customers so that they can continuously improve the growth of the organization.

What does a sales and marketing manager do?

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.

Group marketing manager vs sales and marketing manager salary

Group marketing managers and sales and marketing managers have different pay scales, as shown below.

	Group Marketing Manager	Sales And Marketing Manager
Average salary	$103,599	$81,953
Salary range	Between $75,000 And $141,000	Between $43,000 And $154,000
Highest paying City	Belmont, CA	Yonkers, NY
Highest paying state	California	New York
Best paying company	Atlassian	Meta
Best paying industry	Technology	Technology

Differences between group marketing manager and sales and marketing manager education

There are a few differences between a group marketing manager and a sales and marketing manager in terms of educational background:

	Group Marketing Manager	Sales And Marketing Manager
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Group marketing manager vs sales and marketing manager demographics

Here are the differences between group marketing managers' and sales and marketing managers' demographics:

	Group Marketing Manager	Sales And Marketing Manager
Average age	39	39
Gender ratio	Male, 55.6% Female, 44.4%	Male, 59.8% Female, 40.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between group marketing manager and sales and marketing manager duties and responsibilities

Group marketing manager example responsibilities.

Achieve a strong social media presence with significant traffic trends and customer break-through resulting in high ROI.
Manage international SaaS product strategies and their globally disperse product teams.
Brand ambassador responsible for monitoring, analyzing and championing new initiatives base on industry best practices, budget and ROI.
Combat efforts of large competitors through traffic generation, CRM, acquisition, retention, and continuity marketing & promotions.
Develop CRM strategy, including segmentation and offer strategies to increase loyalty program and social media customer engagement.
Maintain effective working relationships and timely delivery of all products blend, package and labele for distribution throughout the Americas.

Sales and marketing manager example responsibilities.

Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
Review draft and submit RFP responses and manage follow-up communications.
Design marketing and advertising collateral, manage company website, SEO and social media
Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.

Group marketing manager vs sales and marketing manager skills

Common group marketing manager skills

Digital Marketing, 11%
Market Trends, 7%
Integrated Marketing, 7%
Market Research, 6%
Content Strategy, 5%
Competitive Intelligence, 4%

Common sales and marketing manager skills

Customer Service, 13%
Digital Marketing, 10%
Customer Satisfaction, 8%
Product Development, 7%
B2C, 7%
Sales Process, 6%

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Group Marketing Manager
Group Marketing Manager vs Sales And Marketing Manager

Updated January 8, 2025

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