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The differences between industry marketing managers and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an industry marketing manager and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $121,014 average annual salary of an industry marketing manager.
The top three skills for an industry marketing manager include digital marketing, project management and business development. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Industry Marketing Manager | Head Of Marketing | |
| Yearly salary | $121,014 | $137,829 |
| Hourly rate | $58.18 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,425 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An industry marketing manager is responsible for overseeing the marketing plan and strategy of a company's products and services. You will perform a variety of tasks that typically include managing the marketing budget, designing and implementing all marketing strategies, and ensuring compliance with business development objectives for all markets. Additionally, you are expected to work closely with the marketing and technology teams, design and develop all marketing programs, and create an industry marketing process to maximize sales.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Industry marketing managers and heads of marketing have different pay scales, as shown below.
| Industry Marketing Manager | Head Of Marketing | |
| Average salary | $121,014 | $137,829 |
| Salary range | Between $93,000 And $157,000 | Between $93,000 And $203,000 |
| Highest paying City | Baltimore, MD | Seattle, WA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Sidley Austin | Meta |
| Best paying industry | Construction | Media |
There are a few differences between an industry marketing manager and a head of marketing in terms of educational background:
| Industry Marketing Manager | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between industry marketing managers' and heads of marketing' demographics:
| Industry Marketing Manager | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.5% Female, 28.5% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |