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The differences between industry marketing managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an industry marketing manager and a marketing program manager. Additionally, an industry marketing manager has an average salary of $121,014, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for an industry marketing manager include digital marketing, project management and business development. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Industry Marketing Manager | Marketing Program Manager | |
| Yearly salary | $121,014 | $86,807 |
| Hourly rate | $58.18 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,425 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An industry marketing manager is responsible for overseeing the marketing plan and strategy of a company's products and services. You will perform a variety of tasks that typically include managing the marketing budget, designing and implementing all marketing strategies, and ensuring compliance with business development objectives for all markets. Additionally, you are expected to work closely with the marketing and technology teams, design and develop all marketing programs, and create an industry marketing process to maximize sales.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Industry marketing managers and marketing program managers have different pay scales, as shown below.
| Industry Marketing Manager | Marketing Program Manager | |
| Average salary | $121,014 | $86,807 |
| Salary range | Between $93,000 And $157,000 | Between $64,000 And $116,000 |
| Highest paying City | Baltimore, MD | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Sidley Austin | Meta |
| Best paying industry | Construction | Transportation |
There are a few differences between an industry marketing manager and a marketing program manager in terms of educational background:
| Industry Marketing Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between industry marketing managers' and marketing program managers' demographics:
| Industry Marketing Manager | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.5% Female, 28.5% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |