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The differences between industry marketing managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an industry marketing manager and a marketing strategist. Additionally, an industry marketing manager has an average salary of $121,014, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for an industry marketing manager include digital marketing, project management and business development. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Industry Marketing Manager | Marketing Strategist | |
| Yearly salary | $121,014 | $80,033 |
| Hourly rate | $58.18 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,425 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An industry marketing manager is responsible for overseeing the marketing plan and strategy of a company's products and services. You will perform a variety of tasks that typically include managing the marketing budget, designing and implementing all marketing strategies, and ensuring compliance with business development objectives for all markets. Additionally, you are expected to work closely with the marketing and technology teams, design and develop all marketing programs, and create an industry marketing process to maximize sales.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Industry marketing managers and marketing strategists have different pay scales, as shown below.
| Industry Marketing Manager | Marketing Strategist | |
| Average salary | $121,014 | $80,033 |
| Salary range | Between $93,000 And $157,000 | Between $53,000 And $119,000 |
| Highest paying City | Baltimore, MD | Harrisburg, PA |
| Highest paying state | Rhode Island | Pennsylvania |
| Best paying company | Sidley Austin | McKinsey & Company Inc |
| Best paying industry | Construction | Technology |
There are a few differences between an industry marketing manager and a marketing strategist in terms of educational background:
| Industry Marketing Manager | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between industry marketing managers' and marketing strategists' demographics:
| Industry Marketing Manager | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.5% Female, 28.5% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |