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The differences between industry marketing managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an industry marketing manager and a product marketing manager. Additionally, an industry marketing manager has an average salary of $121,014, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for an industry marketing manager include digital marketing, project management and business development. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Industry Marketing Manager | Product Marketing Manager | |
| Yearly salary | $121,014 | $112,220 |
| Hourly rate | $58.18 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,425 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An industry marketing manager is responsible for overseeing the marketing plan and strategy of a company's products and services. You will perform a variety of tasks that typically include managing the marketing budget, designing and implementing all marketing strategies, and ensuring compliance with business development objectives for all markets. Additionally, you are expected to work closely with the marketing and technology teams, design and develop all marketing programs, and create an industry marketing process to maximize sales.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Industry marketing managers and product marketing managers have different pay scales, as shown below.
| Industry Marketing Manager | Product Marketing Manager | |
| Average salary | $121,014 | $112,220 |
| Salary range | Between $93,000 And $157,000 | Between $83,000 And $149,000 |
| Highest paying City | Baltimore, MD | San Bruno, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Sidley Austin | Credit Karma |
| Best paying industry | Construction | Technology |
There are a few differences between an industry marketing manager and a product marketing manager in terms of educational background:
| Industry Marketing Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between industry marketing managers' and product marketing managers' demographics:
| Industry Marketing Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.5% Female, 28.5% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |