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The differences between industry marketing managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an industry marketing manager and a senior manager of marketing. Additionally, an industry marketing manager has an average salary of $121,014, which is higher than the $118,350 average annual salary of a senior manager of marketing.
The top three skills for an industry marketing manager include digital marketing, project management and business development. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Industry Marketing Manager | Senior Manager Of Marketing | |
| Yearly salary | $121,014 | $118,350 |
| Hourly rate | $58.18 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,425 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An industry marketing manager is responsible for overseeing the marketing plan and strategy of a company's products and services. You will perform a variety of tasks that typically include managing the marketing budget, designing and implementing all marketing strategies, and ensuring compliance with business development objectives for all markets. Additionally, you are expected to work closely with the marketing and technology teams, design and develop all marketing programs, and create an industry marketing process to maximize sales.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Industry marketing managers and senior managers of marketing have different pay scales, as shown below.
| Industry Marketing Manager | Senior Manager Of Marketing | |
| Average salary | $121,014 | $118,350 |
| Salary range | Between $93,000 And $157,000 | Between $92,000 And $151,000 |
| Highest paying City | Baltimore, MD | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Sidley Austin | Roku |
| Best paying industry | Construction | Technology |
There are a few differences between an industry marketing manager and a senior manager of marketing in terms of educational background:
| Industry Marketing Manager | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between industry marketing managers' and senior managers of marketing' demographics:
| Industry Marketing Manager | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.5% Female, 28.5% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |