Interactive marketing manager vs marketing communications manager

Differences between interactive marketing manager and marketing communications manager duties and responsibilities

Interactive marketing manager example responsibilities.

• Manage the vendor relationships for SEO and PPC programs.
• Manage paid spend and create Facebook ads for marketing managers across multiple focus areas.
• Manage full project life cycle for desire output with the ability to assist QA as needed.
• Lead discussions with key partner bank in Asia on how to attract influential bloggers and utilize Facebook for social acquisition campaigns.
• Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
• Create KPI s to monitor customer interactions on the site.
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Marketing communications manager example responsibilities.

• Manage enrollment advertising (print, digital, SEM, radio), marketing campaigns, and analytics reports.
• Manage company's Facebook page and develop social media strategy.
• Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
• Point of contact for internal and external stakeholders to evaluate customer satisfaction while achieving internal KPIs.
• Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
• Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
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