Interactive marketing manager vs marketing program manager

Differences between interactive marketing manager and marketing program manager duties and responsibilities

Interactive marketing manager example responsibilities.

• Manage the vendor relationships for SEO and PPC programs.
• Manage paid spend and create Facebook ads for marketing managers across multiple focus areas.
• Manage full project life cycle for desire output with the ability to assist QA as needed.
• Lead discussions with key partner bank in Asia on how to attract influential bloggers and utilize Facebook for social acquisition campaigns.
• Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
• Create KPI s to monitor customer interactions on the site.
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Marketing program manager example responsibilities.

• Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
• Manage RFP solicitation and response process.
• Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
• Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
• Manage major CRM implementation project for global aerospace company.
• Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
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