Interactive marketing manager vs marketing strategist

Differences between interactive marketing manager and marketing strategist duties and responsibilities

Interactive marketing manager example responsibilities.

• Manage the vendor relationships for SEO and PPC programs.
• Manage paid spend and create Facebook ads for marketing managers across multiple focus areas.
• Manage full project life cycle for desire output with the ability to assist QA as needed.
• Lead discussions with key partner bank in Asia on how to attract influential bloggers and utilize Facebook for social acquisition campaigns.
• Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
• Create KPI s to monitor customer interactions on the site.
Show more

Marketing strategist example responsibilities.

• Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
• Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
• Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
• Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
• Maintain accurate records and client account information through SalesForce.
• Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.
Show more