Interactive marketing manager vs media manager

Differences between interactive marketing manager and media manager duties and responsibilities

Interactive marketing manager example responsibilities.

• Manage the vendor relationships for SEO and PPC programs.
• Manage paid spend and create Facebook ads for marketing managers across multiple focus areas.
• Manage full project life cycle for desire output with the ability to assist QA as needed.
• Lead discussions with key partner bank in Asia on how to attract influential bloggers and utilize Facebook for social acquisition campaigns.
• Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
• Create KPI s to monitor customer interactions on the site.
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Media manager example responsibilities.

• Manage B2C media campaigns from inception to reporting.
• Evaluate, select and manage relationships with PPC technology vendors.
• Lead intranet and internet maintenance, content, development and marketing.
• Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
• Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
• Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
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