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Interactive marketing manager vs senior manager of marketing

The differences between interactive marketing managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an interactive marketing manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $114,936 average annual salary of an interactive marketing manager.

The top three skills for an interactive marketing manager include digital marketing, digital strategy and email campaigns. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Interactive marketing manager vs senior manager of marketing overview

Interactive Marketing ManagerSenior Manager Of Marketing
Yearly salary$114,936$118,350
Hourly rate$55.26$56.90
Growth rate10%10%
Number of jobs104,406109,064
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 76%
Average age3939
Years of experience1010

Interactive marketing manager vs senior manager of marketing salary

Interactive marketing managers and senior managers of marketing have different pay scales, as shown below.

Interactive Marketing ManagerSenior Manager Of Marketing
Average salary$114,936$118,350
Salary rangeBetween $71,000 And $184,000Between $92,000 And $151,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateRhode IslandCalifornia
Best paying companyNetflixRoku
Best paying industryProfessionalTechnology

Differences between interactive marketing manager and senior manager of marketing education

There are a few differences between an interactive marketing manager and a senior manager of marketing in terms of educational background:

Interactive Marketing ManagerSenior Manager Of Marketing
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 76%
Most common majorMarketingMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Interactive marketing manager vs senior manager of marketing demographics

Here are the differences between interactive marketing managers' and senior managers of marketing' demographics:

Interactive Marketing ManagerSenior Manager Of Marketing
Average age3939
Gender ratioMale, 47.4% Female, 52.6%Male, 49.2% Female, 50.8%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between interactive marketing manager and senior manager of marketing duties and responsibilities

Interactive marketing manager example responsibilities.

  • Manage the vendor relationships for SEO and PPC programs.
  • Manage paid spend and create Facebook ads for marketing managers across multiple focus areas.
  • Manage full project life cycle for desire output with the ability to assist QA as needed.
  • Lead discussions with key partner bank in Asia on how to attract influential bloggers and utilize Facebook for social acquisition campaigns.
  • Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
  • Create KPI s to monitor customer interactions on the site.
  • Show more

Senior manager of marketing example responsibilities.

  • Manage internal POS inventories to ensure accuracy of items receive and stock levels.
  • Recruit by Sr. VP to manage all marketing aspects of a major output product.
  • Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
  • Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
  • Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
  • Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.
  • Show more

Interactive marketing manager vs senior manager of marketing skills

Common interactive marketing manager skills
  • Digital Marketing, 10%
  • Digital Strategy, 9%
  • Email Campaigns, 9%
  • Marketing Campaigns, 4%
  • Search Engine Optimization, 4%
  • Email Marketing, 4%
Common senior manager of marketing skills
  • Digital Marketing, 15%
  • Marketing Campaigns, 5%
  • Integrated Marketing, 5%
  • Project Management, 4%
  • SR, 3%
  • CRM, 3%

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