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Interactive marketing specialist vs marketing consultant

The differences between interactive marketing specialists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an interactive marketing specialist and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $64,106 average annual salary of an interactive marketing specialist.

The top three skills for an interactive marketing specialist include website content, digital marketing and UI. The most important skills for a marketing consultant are customer service, web content, and media sales.

Interactive marketing specialist vs marketing consultant overview

Interactive Marketing SpecialistMarketing Consultant
Yearly salary$64,106$70,593
Hourly rate$30.82$33.94
Growth rate19%19%
Number of jobs82,01988,935
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 75%
Average age3737
Years of experience66

Interactive marketing specialist vs marketing consultant salary

Interactive marketing specialists and marketing consultants have different pay scales, as shown below.

Interactive Marketing SpecialistMarketing Consultant
Average salary$64,106$70,593
Salary rangeBetween $46,000 And $87,000Between $44,000 And $112,000
Highest paying City-Wilmington, DE
Highest paying state-Delaware
Best paying company-Meta
Best paying industry-Technology

Differences between interactive marketing specialist and marketing consultant education

There are a few differences between an interactive marketing specialist and a marketing consultant in terms of educational background:

Interactive Marketing SpecialistMarketing Consultant
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Interactive marketing specialist vs marketing consultant demographics

Here are the differences between interactive marketing specialists' and marketing consultants' demographics:

Interactive Marketing SpecialistMarketing Consultant
Average age3737
Gender ratioMale, 49.8% Female, 50.2%Male, 46.0% Female, 54.0%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.3% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between interactive marketing specialist and marketing consultant duties and responsibilities

Interactive marketing specialist example responsibilities.

  • Leverage SalesForce to manage company data and provide revenue analysis and forecasts.
  • Design, code and analytically tag monthly promotional HTML emails for various sites.
  • Perform website maintenance, promotion, development, traffic analysis, and SEO.
  • Initiate lead nurturing campaign to increase overall impact of B2B business and impact ROI.
  • Compile and present SEO performance reports and evaluate service offerings, traffic, landing page quality, content and design.
  • Monitor practices for process compliance within SalesForce and educate Lawson employees to reduce reporting errors.
  • Show more

Marketing consultant example responsibilities.

  • Contact inbound leads using HubSpot.
  • Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
  • Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
  • Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
  • Show more

Interactive marketing specialist vs marketing consultant skills

Common interactive marketing specialist skills
  • Website Content, 12%
  • Digital Marketing, 12%
  • UI, 11%
  • User Experience, 6%
  • JavaScript, 6%
  • HTML, 5%
Common marketing consultant skills
  • Customer Service, 12%
  • Web Content, 10%
  • Media Sales, 10%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Salesforce Marketing Cloud, 4%

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