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The differences between interactive marketing specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an interactive marketing specialist and a marketing specialist. Additionally, an interactive marketing specialist has an average salary of $64,106, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for an interactive marketing specialist include website content, digital marketing and UI. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Interactive Marketing Specialist | Marketing Specialist | |
| Yearly salary | $64,106 | $54,942 |
| Hourly rate | $30.82 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,019 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Interactive marketing specialists and marketing specialists have different pay scales, as shown below.
| Interactive Marketing Specialist | Marketing Specialist | |
| Average salary | $64,106 | $54,942 |
| Salary range | Between $46,000 And $87,000 | Between $36,000 And $82,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | |
| Best paying industry | - | Technology |
There are a few differences between an interactive marketing specialist and a marketing specialist in terms of educational background:
| Interactive Marketing Specialist | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between interactive marketing specialists' and marketing specialists' demographics:
| Interactive Marketing Specialist | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.8% Female, 50.2% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |