Internet marketing coordinator vs marketing manager

The differences between internet marketing coordinators and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an internet marketing coordinator, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $49,608 average annual salary of an internet marketing coordinator.

The top three skills for an internet marketing coordinator include email campaigns, search engine optimization and google adwords. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Internet marketing coordinator vs marketing manager overview

	Internet Marketing Coordinator	Marketing Manager
Yearly salary	$49,608	$104,550
Hourly rate	$23.85	$50.26
Growth rate	19%	10%
Number of jobs	80,777	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Average age	37	39
Years of experience	6	10

Internet marketing coordinator vs marketing manager salary

Internet marketing coordinators and marketing managers have different pay scales, as shown below.

	Internet Marketing Coordinator	Marketing Manager
Average salary	$49,608	$104,550
Salary range	Between $37,000 And $64,000	Between $71,000 And $153,000
Highest paying City	-	Menlo Park, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between internet marketing coordinator and marketing manager education

There are a few differences between an internet marketing coordinator and a marketing manager in terms of educational background:

	Internet Marketing Coordinator	Marketing Manager
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Internet marketing coordinator vs marketing manager demographics

Here are the differences between internet marketing coordinators' and marketing managers' demographics:

	Internet Marketing Coordinator	Marketing Manager
Average age	37	39
Gender ratio	Male, 45.3% Female, 54.7%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 9.5% White, 67.2% American Indian and Alaska Native, 0.1%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between internet marketing coordinator and marketing manager duties and responsibilities

Internet marketing coordinator example responsibilities.

Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
Help ensured departmental/organizational metrics are met (e.g., ROAS, ROI, CPA, etc).
Develop strategic social media marketing strategies by successfully improving search engine optimization (SEO) and implementing a target email campaign.
Analyze POS data to target marketing initiatives toward specific customer demographics, fostering both top-line and bottom-line growth.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Internet marketing coordinator vs marketing manager skills

Common internet marketing coordinator skills

Email Campaigns, 17%
Search Engine Optimization, 9%
Google Adwords, 7%
Marketing Campaigns, 7%
Twitter, 6%
SEM, 5%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Internet Marketing Coordinator
Internet Marketing Coordinator vs Marketing Manager

Updated January 8, 2025

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