Internet marketing manager vs marketing administrator

The differences between internet marketing managers and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an internet marketing manager, becoming a marketing administrator takes usually requires 4-6 years. Additionally, an internet marketing manager has an average salary of $117,527, which is higher than the $68,147 average annual salary of a marketing administrator.

The top three skills for an internet marketing manager include email campaigns, search engine optimization and content strategy. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.

Internet marketing manager vs marketing administrator overview

	Internet Marketing Manager	Marketing Administrator
Yearly salary	$117,527	$68,147
Hourly rate	$56.50	$32.76
Growth rate	10%	19%
Number of jobs	109,095	127,569
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 70%
Average age	39	37
Years of experience	10	6

Internet marketing manager vs marketing administrator salary

Internet marketing managers and marketing administrators have different pay scales, as shown below.

	Internet Marketing Manager	Marketing Administrator
Average salary	$117,527	$68,147
Salary range	Between $75,000 And $184,000	Between $46,000 And $99,000
Highest paying City	San Jose, CA	Dover, DE
Highest paying state	California	Alaska
Best paying company	eBay	Fox News
Best paying industry	Internet	Finance

Differences between internet marketing manager and marketing administrator education

There are a few differences between an internet marketing manager and a marketing administrator in terms of educational background:

	Internet Marketing Manager	Marketing Administrator
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Internet marketing manager vs marketing administrator demographics

Here are the differences between internet marketing managers' and marketing administrators' demographics:

	Internet Marketing Manager	Marketing Administrator
Average age	39	37
Gender ratio	Male, 60.1% Female, 39.9%	Male, 21.3% Female, 78.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between internet marketing manager and marketing administrator duties and responsibilities

Internet marketing manager example responsibilities.

Manage company's PPC and SEO efforts, including all copywriting.
Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
Develop strong Google and Facebook search campaigns that result in increase customer acquisition and e-commerce activity.
Develop a deep understanding of the in house CMS system.
Promote proper use of HTML language and stays abreast of developing HTML standards.
Develop high quality SEO compliant HTML pages to allow for high-ranking and accurate search rankings.

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Internet marketing manager vs marketing administrator skills

Common internet marketing manager skills

Email Campaigns, 9%
Search Engine Optimization, 8%
Content Strategy, 7%
Marketing Campaigns, 5%
Digital Marketing, 5%
Online Sales, 5%

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

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Internet Marketing Manager
Internet Marketing Manager vs Marketing Administrator

Updated January 8, 2025

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