Internet marketing manager vs senior manager of marketing

The differences between internet marketing managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an internet marketing manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $117,527 average annual salary of an internet marketing manager.

The top three skills for an internet marketing manager include email campaigns, search engine optimization and content strategy. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Internet marketing manager vs senior manager of marketing overview

	Internet Marketing Manager	Senior Manager Of Marketing
Yearly salary	$117,527	$118,350
Hourly rate	$56.50	$56.90
Growth rate	10%	10%
Number of jobs	109,095	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

Internet marketing manager vs senior manager of marketing salary

Internet marketing managers and senior managers of marketing have different pay scales, as shown below.

	Internet Marketing Manager	Senior Manager Of Marketing
Average salary	$117,527	$118,350
Salary range	Between $75,000 And $184,000	Between $92,000 And $151,000
Highest paying City	San Jose, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	eBay	Roku
Best paying industry	Internet	Technology

Differences between internet marketing manager and senior manager of marketing education

There are a few differences between an internet marketing manager and a senior manager of marketing in terms of educational background:

	Internet Marketing Manager	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Internet marketing manager vs senior manager of marketing demographics

Here are the differences between internet marketing managers' and senior managers of marketing' demographics:

	Internet Marketing Manager	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 60.1% Female, 39.9%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between internet marketing manager and senior manager of marketing duties and responsibilities

Internet marketing manager example responsibilities.

Manage company's PPC and SEO efforts, including all copywriting.
Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
Develop strong Google and Facebook search campaigns that result in increase customer acquisition and e-commerce activity.
Develop a deep understanding of the in house CMS system.
Promote proper use of HTML language and stays abreast of developing HTML standards.
Develop high quality SEO compliant HTML pages to allow for high-ranking and accurate search rankings.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Internet marketing manager vs senior manager of marketing skills

Common internet marketing manager skills

Email Campaigns, 9%
Search Engine Optimization, 8%
Content Strategy, 7%
Marketing Campaigns, 5%
Digital Marketing, 5%
Online Sales, 5%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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Internet Marketing Manager vs Senior Manager Of Marketing

Updated January 8, 2025

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