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Internet marketing specialist vs media specialist

The differences between internet marketing specialists and media specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an internet marketing specialist, becoming a media specialist takes usually requires 2-4 years. Additionally, an internet marketing specialist has an average salary of $51,536, which is higher than the $50,832 average annual salary of a media specialist.

The top three skills for an internet marketing specialist include search engine optimization, email campaigns and keyword research. The most important skills for a media specialist are digital marketing, video production, and customer service.

Internet marketing specialist vs media specialist overview

Internet Marketing SpecialistMedia Specialist
Yearly salary$51,536$50,832
Hourly rate$24.78$24.44
Growth rate19%8%
Number of jobs81,30139,401
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 70%
Average age3742
Years of experience64

Internet marketing specialist vs media specialist salary

Internet marketing specialists and media specialists have different pay scales, as shown below.

Internet Marketing SpecialistMedia Specialist
Average salary$51,536$50,832
Salary rangeBetween $36,000 And $72,000Between $35,000 And $73,000
Highest paying CitySeattle, WAWashington, DC
Highest paying stateWashingtonNew Jersey
Best paying companyeBayBP America Inc
Best paying industryTechnologyProfessional

Differences between internet marketing specialist and media specialist education

There are a few differences between an internet marketing specialist and a media specialist in terms of educational background:

Internet Marketing SpecialistMedia Specialist
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 70%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaStanford University

Internet marketing specialist vs media specialist demographics

Here are the differences between internet marketing specialists' and media specialists' demographics:

Internet Marketing SpecialistMedia Specialist
Average age3742
Gender ratioMale, 52.8% Female, 47.2%Male, 52.9% Female, 47.1%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between internet marketing specialist and media specialist duties and responsibilities

Internet marketing specialist example responsibilities.

  • Spearhead and manage initial social media presence via Facebook.
  • Utilize both HTML and PHP scripting to capture data and provide data into MySQL databases.
  • Shot/Edite entire YouTube series of tutorial videos and a sizzle reel.
  • Assist with creation of micro-sites and landing pages for brand positioning (using HTML )
  • Focus on ROI, leveraging of social media to increase customer base and build brand reputation.
  • Develop strategies to better align clients' ROI with increasing website traffic, helping online businesses become more efficient.
  • Show more

Media specialist example responsibilities.

  • Develop fresh leads to connect with by utilizing LinkedIn connections and resources.
  • Manage content for and development of the museum's Drupal website, cartermuseum.org.
  • Manage teams for film, video, animation, & multimedia creation of any kind.
  • Assign to work as a media associate at Starcom managing a portion of the Kellogg's account.
  • Develop and manage proprietary PPC support material.
  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Show more

Internet marketing specialist vs media specialist skills

Common internet marketing specialist skills
  • Search Engine Optimization, 12%
  • Email Campaigns, 6%
  • Keyword Research, 5%
  • Marketing Campaigns, 5%
  • Google Analytics, 5%
  • Search Engine, 5%
Common media specialist skills
  • Digital Marketing, 14%
  • Video Production, 7%
  • Customer Service, 5%
  • Web Content, 5%
  • Google Analytics, 4%
  • Google Adwords, 3%

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