Manager of digital media vs brand manager

The differences between managers of digital media and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of digital media and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $83,367 average annual salary of a manager of digital media.

The top three skills for a manager of digital media include digital marketing, google analytics and facebook. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Manager of digital media vs brand manager overview

	Manager Of Digital Media	Brand Manager
Yearly salary	$83,367	$97,789
Hourly rate	$40.08	$47.01
Growth rate	10%	10%
Number of jobs	95,286	127,429
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a manager of digital media do?

A digital media manager runs a company's digital media efforts, different websites, and platforms such as Facebook, Twitter, Instagram, and Pinterest. They oversee brand consistency through social platforms, data analytics monitoring, and vendor relationships. They decide which platform is best suited for which content will be posted, directing paid search, managing the digital budget and social media campaigns, and evaluating the performance of those campaigns. Things are always fast-moving in the digital world, so the ability to readily adapt to change is an important part of the job.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Manager of digital media vs brand manager salary

Managers of digital media and brand managers have different pay scales, as shown below.

	Manager Of Digital Media	Brand Manager
Average salary	$83,367	$97,789
Salary range	Between $58,000 And $119,000	Between $72,000 And $131,000
Highest paying City	San Francisco, CA	Parsippany-Troy Hills, NJ
Highest paying state	California	Rhode Island
Best paying company	Meta	Meta
Best paying industry	Media	Manufacturing

Differences between manager of digital media and brand manager education

There are a few differences between a manager of digital media and a brand manager in terms of educational background:

	Manager Of Digital Media	Brand Manager
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Manager of digital media vs brand manager demographics

Here are the differences between managers of digital media' and brand managers' demographics:

	Manager Of Digital Media	Brand Manager
Average age	39	39
Gender ratio	Male, 54.7% Female, 45.3%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between manager of digital media and brand manager duties and responsibilities

Manager of digital media example responsibilities.

Integrate SEO and PPC campaigns to generate leads and site traffic.
Manage the organization's social media accounts cloud marketing solution (HootSuite).
Develop and manage phased-approach to SharePoint intranet launch, including discovery, stakeholder interviews, governance, and global rollout.
Manage an internal development and QA staff with on-going freelance/contractor support.
Manage strategic partnerships for digital advertising initiatives including paid search & Facebook advertising.
Manage company website including photography of all images, update images and information as necessary.

Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

Manager of digital media vs brand manager skills

Common manager of digital media skills

Digital Marketing, 23%
Google Analytics, 5%
Facebook, 5%
Instagram, 4%
Twitter, 3%
SEM, 3%

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%

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Manager Of Digital Media
Manager Of Digital Media vs Brand Manager

Updated January 8, 2025

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