Manager of digital media vs category manager

Differences between manager of digital media and category manager duties and responsibilities

Manager of digital media example responsibilities.

• Integrate SEO and PPC campaigns to generate leads and site traffic.
• Manage the organization's social media accounts cloud marketing solution (HootSuite).
• Develop and manage phased-approach to SharePoint intranet launch, including discovery, stakeholder interviews, governance, and global rollout.
• Manage an internal development and QA staff with on-going freelance/contractor support.
• Manage strategic partnerships for digital advertising initiatives including paid search & Facebook advertising.
• Manage company website including photography of all images, update images and information as necessary.
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Category manager example responsibilities.

• Lead team to manage predominantly seasonal fashion apparel by reacting to trends with appropriate buys and proactive exit strategies.
• Manage and create purchase plans and OTB's.
• Design and manage all BTL plans for the brands.
• Manage multiple sources of data to mine for business voids and opportunities at both macro and micro levels.
• Deliver profit and sales forecasts, manage merchandising budget, and used IRI data to produce optimal product mix.
• Lead a high performance jewelry merchandising team in a digital commerce environment through television, e-commerce, and social media.
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