Manager of digital media vs content manager

The differences between managers of digital media and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of digital media and a content manager. Additionally, a manager of digital media has an average salary of $83,367, which is higher than the $75,124 average annual salary of a content manager.

The top three skills for a manager of digital media include digital marketing, google analytics and facebook. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Manager of digital media vs content manager overview

	Manager Of Digital Media	Content Manager
Yearly salary	$83,367	$75,124
Hourly rate	$40.08	$36.12
Growth rate	10%	10%
Number of jobs	95,286	108,058
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 77%
Average age	39	39
Years of experience	10	10

What does a manager of digital media do?

A digital media manager runs a company's digital media efforts, different websites, and platforms such as Facebook, Twitter, Instagram, and Pinterest. They oversee brand consistency through social platforms, data analytics monitoring, and vendor relationships. They decide which platform is best suited for which content will be posted, directing paid search, managing the digital budget and social media campaigns, and evaluating the performance of those campaigns. Things are always fast-moving in the digital world, so the ability to readily adapt to change is an important part of the job.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Manager of digital media vs content manager salary

Managers of digital media and content managers have different pay scales, as shown below.

	Manager Of Digital Media	Content Manager
Average salary	$83,367	$75,124
Salary range	Between $58,000 And $119,000	Between $50,000 And $111,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	Washington
Best paying company	Meta	Meta
Best paying industry	Media	Technology

Differences between manager of digital media and content manager education

There are a few differences between a manager of digital media and a content manager in terms of educational background:

	Manager Of Digital Media	Content Manager
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 77%
Most common major	Communication	English
Most common college	University of Georgia	University of Georgia

Manager of digital media vs content manager demographics

Here are the differences between managers of digital media' and content managers' demographics:

	Manager Of Digital Media	Content Manager
Average age	39	39
Gender ratio	Male, 54.7% Female, 45.3%	Male, 49.1% Female, 50.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between manager of digital media and content manager duties and responsibilities

Manager of digital media example responsibilities.

Integrate SEO and PPC campaigns to generate leads and site traffic.
Manage the organization's social media accounts cloud marketing solution (HootSuite).
Develop and manage phased-approach to SharePoint intranet launch, including discovery, stakeholder interviews, governance, and global rollout.
Manage an internal development and QA staff with on-going freelance/contractor support.
Manage strategic partnerships for digital advertising initiatives including paid search & Facebook advertising.
Manage company website including photography of all images, update images and information as necessary.

Content manager example responsibilities.

Manage social media, blogging, SEO strategy, and outreach.
Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
Manage social media marketing, including Instagram
Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
Web management responsibilities include WordPress and basic HTML.

Manager of digital media vs content manager skills

Common manager of digital media skills

Digital Marketing, 23%
Google Analytics, 5%
Facebook, 5%
Instagram, 4%
Twitter, 3%
SEM, 3%

Common content manager skills

Digital Marketing, 9%
Content Strategy, 7%
Content Creation, 6%
Project Management, 6%
Web Content, 6%
Content Development, 4%

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Manager Of Digital Media
Manager Of Digital Media vs Content Manager

Updated January 8, 2025

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