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The differences between managers of digital media and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of digital media and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $83,367 average annual salary of a manager of digital media.
The top three skills for a manager of digital media include digital marketing, google analytics and facebook. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Manager Of Digital Media | Digital Marketing Manager | |
| Yearly salary | $83,367 | $99,563 |
| Hourly rate | $40.08 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,286 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital media manager runs a company's digital media efforts, different websites, and platforms such as Facebook, Twitter, Instagram, and Pinterest. They oversee brand consistency through social platforms, data analytics monitoring, and vendor relationships. They decide which platform is best suited for which content will be posted, directing paid search, managing the digital budget and social media campaigns, and evaluating the performance of those campaigns. Things are always fast-moving in the digital world, so the ability to readily adapt to change is an important part of the job.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Managers of digital media and digital marketing managers have different pay scales, as shown below.
| Manager Of Digital Media | Digital Marketing Manager | |
| Average salary | $83,367 | $99,563 |
| Salary range | Between $58,000 And $119,000 | Between $71,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Meta | Conrad N. Hilton Foundation |
| Best paying industry | Media | - |
There are a few differences between a manager of digital media and a digital marketing manager in terms of educational background:
| Manager Of Digital Media | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Most common major | Communication | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of digital media' and digital marketing managers' demographics:
| Manager Of Digital Media | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.7% Female, 45.3% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |