Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between managers of digital media and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a manager of digital media, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, a manager of digital media has an average salary of $83,367, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a manager of digital media include digital marketing, google analytics and facebook. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Manager Of Digital Media | Digital Marketing Specialist | |
| Yearly salary | $83,367 | $60,359 |
| Hourly rate | $40.08 | $29.02 |
| Growth rate | 10% | 19% |
| Number of jobs | 95,286 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A digital media manager runs a company's digital media efforts, different websites, and platforms such as Facebook, Twitter, Instagram, and Pinterest. They oversee brand consistency through social platforms, data analytics monitoring, and vendor relationships. They decide which platform is best suited for which content will be posted, directing paid search, managing the digital budget and social media campaigns, and evaluating the performance of those campaigns. Things are always fast-moving in the digital world, so the ability to readily adapt to change is an important part of the job.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Managers of digital media and digital marketing specialists have different pay scales, as shown below.
| Manager Of Digital Media | Digital Marketing Specialist | |
| Average salary | $83,367 | $60,359 |
| Salary range | Between $58,000 And $119,000 | Between $44,000 And $81,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Media | Finance |
There are a few differences between a manager of digital media and a digital marketing specialist in terms of educational background:
| Manager Of Digital Media | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of digital media' and digital marketing specialists' demographics:
| Manager Of Digital Media | Digital Marketing Specialist | |
| Average age | 39 | 37 |
| Gender ratio | Male, 54.7% Female, 45.3% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |