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The differences between managers of digital media and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of digital media and a marketing account manager. Additionally, a manager of digital media has an average salary of $83,367, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a manager of digital media include digital marketing, google analytics and facebook. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Manager Of Digital Media | Marketing Account Manager | |
| Yearly salary | $83,367 | $67,983 |
| Hourly rate | $40.08 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,286 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital media manager runs a company's digital media efforts, different websites, and platforms such as Facebook, Twitter, Instagram, and Pinterest. They oversee brand consistency through social platforms, data analytics monitoring, and vendor relationships. They decide which platform is best suited for which content will be posted, directing paid search, managing the digital budget and social media campaigns, and evaluating the performance of those campaigns. Things are always fast-moving in the digital world, so the ability to readily adapt to change is an important part of the job.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Managers of digital media and marketing account managers have different pay scales, as shown below.
| Manager Of Digital Media | Marketing Account Manager | |
| Average salary | $83,367 | $67,983 |
| Salary range | Between $58,000 And $119,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | American Tower |
| Best paying industry | Media | Energy |
There are a few differences between a manager of digital media and a marketing account manager in terms of educational background:
| Manager Of Digital Media | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of digital media' and marketing account managers' demographics:
| Manager Of Digital Media | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.7% Female, 45.3% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |