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The differences between managers of digital media and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of digital media and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $83,367 average annual salary of a manager of digital media.
The top three skills for a manager of digital media include digital marketing, google analytics and facebook. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Manager Of Digital Media | Marketing Manager | |
| Yearly salary | $83,367 | $104,550 |
| Hourly rate | $40.08 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,286 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital media manager runs a company's digital media efforts, different websites, and platforms such as Facebook, Twitter, Instagram, and Pinterest. They oversee brand consistency through social platforms, data analytics monitoring, and vendor relationships. They decide which platform is best suited for which content will be posted, directing paid search, managing the digital budget and social media campaigns, and evaluating the performance of those campaigns. Things are always fast-moving in the digital world, so the ability to readily adapt to change is an important part of the job.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Managers of digital media and marketing managers have different pay scales, as shown below.
| Manager Of Digital Media | Marketing Manager | |
| Average salary | $83,367 | $104,550 |
| Salary range | Between $58,000 And $119,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Media | Technology |
There are a few differences between a manager of digital media and a marketing manager in terms of educational background:
| Manager Of Digital Media | Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of digital media' and marketing managers' demographics:
| Manager Of Digital Media | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.7% Female, 45.3% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |