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The differences between managers of digital media and planning managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of digital media and a planning manager. Additionally, a planning manager has an average salary of $98,486, which is higher than the $83,367 average annual salary of a manager of digital media.
The top three skills for a manager of digital media include digital marketing, google analytics and facebook. The most important skills for a planning manager are project management, customer service, and strong analytical.
| Manager Of Digital Media | Planning Manager | |
| Yearly salary | $83,367 | $98,486 |
| Hourly rate | $40.08 | $47.35 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,286 | 137,190 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital media manager runs a company's digital media efforts, different websites, and platforms such as Facebook, Twitter, Instagram, and Pinterest. They oversee brand consistency through social platforms, data analytics monitoring, and vendor relationships. They decide which platform is best suited for which content will be posted, directing paid search, managing the digital budget and social media campaigns, and evaluating the performance of those campaigns. Things are always fast-moving in the digital world, so the ability to readily adapt to change is an important part of the job.
Planning managers perform various duties and responsibilities for an organization. These include planning and monitoring a project or department's budget, production schedule, and inventory, creating reports of new plans, programs, and regulations, and ensuring development proposals comply with requirements and regulations. Additionally, planning managers are expected to serve as an intermediary between developers, government entities, businesses, and communities. They also oversee site plans, rezoning, and special-use permits, set schedules for the project, and supervise other personnel such as developers and consultants.
Managers of digital media and planning managers have different pay scales, as shown below.
| Manager Of Digital Media | Planning Manager | |
| Average salary | $83,367 | $98,486 |
| Salary range | Between $58,000 And $119,000 | Between $71,000 And $135,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | ZS |
| Best paying industry | Media | Technology |
There are a few differences between a manager of digital media and a planning manager in terms of educational background:
| Manager Of Digital Media | Planning Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of digital media' and planning managers' demographics:
| Manager Of Digital Media | Planning Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.7% Female, 45.3% | Male, 64.1% Female, 35.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |