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The differences between managers of digital media and pricing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of digital media and a pricing manager. Additionally, a pricing manager has an average salary of $109,525, which is higher than the $83,367 average annual salary of a manager of digital media.
The top three skills for a manager of digital media include digital marketing, google analytics and facebook. The most important skills for a pricing manager are analytics, pricing strategy, and strategic pricing.
| Manager Of Digital Media | Pricing Manager | |
| Yearly salary | $83,367 | $109,525 |
| Hourly rate | $40.08 | $52.66 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,286 | 119,997 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 66% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital media manager runs a company's digital media efforts, different websites, and platforms such as Facebook, Twitter, Instagram, and Pinterest. They oversee brand consistency through social platforms, data analytics monitoring, and vendor relationships. They decide which platform is best suited for which content will be posted, directing paid search, managing the digital budget and social media campaigns, and evaluating the performance of those campaigns. Things are always fast-moving in the digital world, so the ability to readily adapt to change is an important part of the job.
Pricing managers are employees who oversee the pricing needs of the organization. They identify the best pricing schemes for the company's product or service offerings. To do this, pricing managers analyze industry trends and current events. They study the target market and their spending behavior. They also coordinate with different departments, such as the production department to get the cost of production and the human resources department to get overhead costs. They also factor in different operational costs. Once they get this data, they determine the best pricing for the goods. Pricing managers also have a say in company tie-ups and client proposals to ensure that the company will not get the losing end of the stick with such partnerships.
Managers of digital media and pricing managers have different pay scales, as shown below.
| Manager Of Digital Media | Pricing Manager | |
| Average salary | $83,367 | $109,525 |
| Salary range | Between $58,000 And $119,000 | Between $80,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Arizona |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Media | Technology |
There are a few differences between a manager of digital media and a pricing manager in terms of educational background:
| Manager Of Digital Media | Pricing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 66% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of digital media' and pricing managers' demographics:
| Manager Of Digital Media | Pricing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.7% Female, 45.3% | Male, 57.8% Female, 42.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |