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Manager of digital media vs revenue manager

The differences between managers of digital media and revenue managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of digital media and a revenue manager. Additionally, a revenue manager has an average salary of $86,270, which is higher than the $83,367 average annual salary of a manager of digital media.

The top three skills for a manager of digital media include digital marketing, google analytics and facebook. The most important skills for a revenue manager are revenue cycle, reservations, and customer service.

Manager of digital media vs revenue manager overview

Manager Of Digital MediaRevenue Manager
Yearly salary$83,367$86,270
Hourly rate$40.08$41.48
Growth rate10%10%
Number of jobs95,286110,405
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 63%
Average age3939
Years of experience1010

What does a manager of digital media do?

A digital media manager runs a company's digital media efforts, different websites, and platforms such as Facebook, Twitter, Instagram, and Pinterest. They oversee brand consistency through social platforms, data analytics monitoring, and vendor relationships. They decide which platform is best suited for which content will be posted, directing paid search, managing the digital budget and social media campaigns, and evaluating the performance of those campaigns. Things are always fast-moving in the digital world, so the ability to readily adapt to change is an important part of the job.

What does a revenue manager do?

A revenue manager is responsible for conducting price analysis and revenue strategies to support business development and improve marketing techniques. Revenue managers research on the current market trends, evaluate statistical data of resources, maintain reasonable rates, and match the competitiveness of other hotel industries. They also work closely with the marketing and public relations team on releasing press releases, managing media appearance, and publishing content on the digital platform. A revenue manager must have excellent communication and organizational skills, tracking business and financial transactions, and coordinating with potential clients for partnerships.

Manager of digital media vs revenue manager salary

Managers of digital media and revenue managers have different pay scales, as shown below.

Manager Of Digital MediaRevenue Manager
Average salary$83,367$86,270
Salary rangeBetween $58,000 And $119,000Between $59,000 And $124,000
Highest paying CitySan Francisco, CANovato, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaMeta
Best paying industryMediaTechnology

Differences between manager of digital media and revenue manager education

There are a few differences between a manager of digital media and a revenue manager in terms of educational background:

Manager Of Digital MediaRevenue Manager
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 63%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Manager of digital media vs revenue manager demographics

Here are the differences between managers of digital media' and revenue managers' demographics:

Manager Of Digital MediaRevenue Manager
Average age3939
Gender ratioMale, 54.7% Female, 45.3%Male, 41.6% Female, 58.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between manager of digital media and revenue manager duties and responsibilities

Manager of digital media example responsibilities.

  • Integrate SEO and PPC campaigns to generate leads and site traffic.
  • Manage the organization's social media accounts cloud marketing solution (HootSuite).
  • Develop and manage phased-approach to SharePoint intranet launch, including discovery, stakeholder interviews, governance, and global rollout.
  • Manage an internal development and QA staff with on-going freelance/contractor support.
  • Manage strategic partnerships for digital advertising initiatives including paid search & Facebook advertising.
  • Manage company website including photography of all images, update images and information as necessary.
  • Show more

Revenue manager example responsibilities.

  • Manage room availability and rates on a daily basis within the PMS, OTA and CRS to maximize room revenue.
  • Manage OTA channel partners and perform market analysis including monitoring trends, need periods, promotional opportunities and rate parities.
  • Manage and oversee performance of all OTA and contract rates ensuring the hotel is positioned correctly base on changing demand.
  • Maintain spreadsheets and ERP applications to analyze and manage collections for manufacturers regarding all aspects of receivables.
  • Evaluate group booking opportunities for pattern and placement and provide pricing recommendations to ensure maximum revenue potential is achieved.
  • Manage accounts receivable accountants performing monthly accounting closes, reconciliations, and revenue and billing subsystem adjustments and maintenance.
  • Show more

Manager of digital media vs revenue manager skills

Common manager of digital media skills
  • Digital Marketing, 23%
  • Google Analytics, 5%
  • Facebook, 5%
  • Instagram, 4%
  • Twitter, 3%
  • SEM, 3%
Common revenue manager skills
  • Revenue Cycle, 11%
  • Reservations, 8%
  • Customer Service, 7%
  • Patients, 6%
  • Cycle Management, 6%
  • Revenue Management, 5%

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