Post job

Manager of digital media vs web manager

The differences between managers of digital media and web managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of digital media and a web manager. Additionally, a manager of digital media has an average salary of $83,367, which is higher than the $82,696 average annual salary of a web manager.

The top three skills for a manager of digital media include digital marketing, google analytics and facebook. The most important skills for a web manager are digital marketing, wordpress, and html css.

Manager of digital media vs web manager overview

Manager Of Digital MediaWeb Manager
Yearly salary$83,367$82,696
Hourly rate$40.08$39.76
Growth rate10%10%
Number of jobs95,286107,495
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does a manager of digital media do?

A digital media manager runs a company's digital media efforts, different websites, and platforms such as Facebook, Twitter, Instagram, and Pinterest. They oversee brand consistency through social platforms, data analytics monitoring, and vendor relationships. They decide which platform is best suited for which content will be posted, directing paid search, managing the digital budget and social media campaigns, and evaluating the performance of those campaigns. Things are always fast-moving in the digital world, so the ability to readily adapt to change is an important part of the job.

What does a web manager do?

Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.

Manager of digital media vs web manager salary

Managers of digital media and web managers have different pay scales, as shown below.

Manager Of Digital MediaWeb Manager
Average salary$83,367$82,696
Salary rangeBetween $58,000 And $119,000Between $54,000 And $125,000
Highest paying CitySan Francisco, CASan Jose, CA
Highest paying stateCaliforniaHawaii
Best paying companyMetaMeta
Best paying industryMedia-

Differences between manager of digital media and web manager education

There are a few differences between a manager of digital media and a web manager in terms of educational background:

Manager Of Digital MediaWeb Manager
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 73%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Manager of digital media vs web manager demographics

Here are the differences between managers of digital media' and web managers' demographics:

Manager Of Digital MediaWeb Manager
Average age3939
Gender ratioMale, 54.7% Female, 45.3%Male, 56.4% Female, 43.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between manager of digital media and web manager duties and responsibilities

Manager of digital media example responsibilities.

  • Integrate SEO and PPC campaigns to generate leads and site traffic.
  • Manage the organization's social media accounts cloud marketing solution (HootSuite).
  • Develop and manage phased-approach to SharePoint intranet launch, including discovery, stakeholder interviews, governance, and global rollout.
  • Manage an internal development and QA staff with on-going freelance/contractor support.
  • Manage strategic partnerships for digital advertising initiatives including paid search & Facebook advertising.
  • Manage company website including photography of all images, update images and information as necessary.
  • Show more

Web manager example responsibilities.

  • Plan workflow and train catalog editors to manage XML.
  • Utilize 3scale tool to manage the API accessibility for external users.
  • Manage UI flow, technical standards, development and maintenance for these tools.
  • Manage the QA process from the business side to ensure that the proper test plans are executed.
  • Manage site content including a graphic image library and product catalog using various tools including HTML and content management software.
  • Design and manage daily and monthly e-newsletters publish in XML and deliver to subscribers via e-mail in ASCII and HTML formats.
  • Show more

Manager of digital media vs web manager skills

Common manager of digital media skills
  • Digital Marketing, 23%
  • Google Analytics, 5%
  • Facebook, 5%
  • Instagram, 4%
  • Twitter, 3%
  • SEM, 3%
Common web manager skills
  • Digital Marketing, 9%
  • WordPress, 9%
  • Html Css, 7%
  • B Testing, 6%
  • Google Analytics, 5%
  • HTML, 4%

Browse executive management jobs