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Manager-strategic planning vs marketing strategist

The differences between managers-strategic planning and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager-strategic planning and a marketing strategist. Additionally, a manager-strategic planning has an average salary of $123,429, which is higher than the $80,033 average annual salary of a marketing strategist.

The top three skills for a manager-strategic planning include project management, portfolio and business development. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Manager-strategic planning vs marketing strategist overview

Manager-Strategic PlanningMarketing Strategist
Yearly salary$123,429$80,033
Hourly rate$59.34$38.48
Growth rate10%10%
Number of jobs105,31289,543
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 79%
Average age3939
Years of experience1010

What does a manager-strategic planning do?

Manager-strategic planning is in charge of devising strategies to help a company navigate through its short and long-term goals. Their responsibilities revolve around performing research and analysis to identify the strengths and weaknesses of company operations, determine the needs of every department, and develop strategic solutions for optimal services. They may also perform risk assessments, analyze the performance of competitors, evaluate the performance of the workforce, and recommend new policies, all in adherence to the company's vision and mission.

What does a marketing strategist do?

The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

Manager-strategic planning vs marketing strategist salary

Managers-strategic planning and marketing strategists have different pay scales, as shown below.

Manager-Strategic PlanningMarketing Strategist
Average salary$123,429$80,033
Salary rangeBetween $87,000 And $173,000Between $53,000 And $119,000
Highest paying CityLas Vegas, NVHarrisburg, PA
Highest paying stateNevadaPennsylvania
Best paying companySheppard Mullin Richter & HamptonMcKinsey & Company Inc
Best paying industryMediaTechnology

Differences between manager-strategic planning and marketing strategist education

There are a few differences between a manager-strategic planning and a marketing strategist in terms of educational background:

Manager-Strategic PlanningMarketing Strategist
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 79%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Manager-strategic planning vs marketing strategist demographics

Here are the differences between managers-strategic planning' and marketing strategists' demographics:

Manager-Strategic PlanningMarketing Strategist
Average age3939
Gender ratioMale, 67.2% Female, 32.8%Male, 47.3% Female, 52.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between manager-strategic planning and marketing strategist duties and responsibilities

Manager-strategic planning example responsibilities.

  • Lead central team summarizing and prioritizing all DOD opportunities, enabling more efficient and effective resource allocation across several program departments.
  • Task with measuring marketing effectiveness and return on investments (ROI) on financial services products.
  • Initiate physician service product lines for comparability of physician services and ROI for each service line.
  • Develop several modifications, reports, and system enhancements for existing legacy MRP system.
  • Manage the development of strategic initiatives from concept to execution including the store format portfolio, international partnership and OmniChannel opportunities.
  • Maintain successful ISO certification through two 3rd party audits.
  • Show more

Marketing strategist example responsibilities.

  • Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
  • Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
  • Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
  • Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
  • Maintain accurate records and client account information through SalesForce.
  • Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.
  • Show more

Manager-strategic planning vs marketing strategist skills

Common manager-strategic planning skills
  • Project Management, 9%
  • Portfolio, 8%
  • Business Development, 7%
  • Strategic Plan, 5%
  • Financial Analysis, 5%
  • Corporate Strategy, 5%
Common marketing strategist skills
  • Digital Marketing, 11%
  • Email Marketing, 8%
  • Channel Marketing, 6%
  • Marketing Campaigns, 5%
  • Integrated Marketing, 5%
  • Project Management, 4%

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