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The differences between market research managers and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research manager and a marketing assistant. Additionally, a market research manager has an average salary of $89,450, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for a market research manager include powerpoint, SPSS and data analysis. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Market Research Manager | Marketing Assistant | |
| Yearly salary | $89,450 | $39,442 |
| Hourly rate | $43.00 | $18.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 59,408 | 77,611 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research manager is responsible for identifying goals, products, or services through market research. You will lead and oversee a team of researchers, collecting information and data about market segments and reporting them to marketing managers. Your duties will include assisting in the design and evaluation of a marketing campaign in collaboration with other marketing staff, researching and developing strategies on customer retention. Other duties include investigating market conditions, defining and measuring key performance indicators on customer satisfaction.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Market research managers and marketing assistants have different pay scales, as shown below.
| Market Research Manager | Marketing Assistant | |
| Average salary | $89,450 | $39,442 |
| Salary range | Between $56,000 And $141,000 | Between $28,000 And $55,000 |
| Highest paying City | Montclair, NJ | Jersey City, NJ |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Credit Karma | |
| Best paying industry | Pharmaceutical | Finance |
There are a few differences between a market research manager and a marketing assistant in terms of educational background:
| Market Research Manager | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research managers' and marketing assistants' demographics:
| Market Research Manager | Marketing Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.6% Female, 50.4% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |