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The differences between market research managers and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research manager and a marketing consultant. Additionally, a market research manager has an average salary of $89,450, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a market research manager include powerpoint, SPSS and data analysis. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Market Research Manager | Marketing Consultant | |
| Yearly salary | $89,450 | $70,593 |
| Hourly rate | $43.00 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 59,408 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research manager is responsible for identifying goals, products, or services through market research. You will lead and oversee a team of researchers, collecting information and data about market segments and reporting them to marketing managers. Your duties will include assisting in the design and evaluation of a marketing campaign in collaboration with other marketing staff, researching and developing strategies on customer retention. Other duties include investigating market conditions, defining and measuring key performance indicators on customer satisfaction.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Market research managers and marketing consultants have different pay scales, as shown below.
| Market Research Manager | Marketing Consultant | |
| Average salary | $89,450 | $70,593 |
| Salary range | Between $56,000 And $141,000 | Between $44,000 And $112,000 |
| Highest paying City | Montclair, NJ | Wilmington, DE |
| Highest paying state | New Jersey | Delaware |
| Best paying company | Credit Karma | Meta |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between a market research manager and a marketing consultant in terms of educational background:
| Market Research Manager | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research managers' and marketing consultants' demographics:
| Market Research Manager | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.6% Female, 50.4% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |