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The differences between market research managers and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research manager and a marketing coordinator. Additionally, a market research manager has an average salary of $89,450, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a market research manager include powerpoint, SPSS and data analysis. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Market Research Manager | Marketing Coordinator | |
| Yearly salary | $89,450 | $48,326 |
| Hourly rate | $43.00 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 59,408 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research manager is responsible for identifying goals, products, or services through market research. You will lead and oversee a team of researchers, collecting information and data about market segments and reporting them to marketing managers. Your duties will include assisting in the design and evaluation of a marketing campaign in collaboration with other marketing staff, researching and developing strategies on customer retention. Other duties include investigating market conditions, defining and measuring key performance indicators on customer satisfaction.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Market research managers and marketing coordinators have different pay scales, as shown below.
| Market Research Manager | Marketing Coordinator | |
| Average salary | $89,450 | $48,326 |
| Salary range | Between $56,000 And $141,000 | Between $34,000 And $67,000 |
| Highest paying City | Montclair, NJ | New York, NY |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Credit Karma | Keller Williams Capital Properties |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between a market research manager and a marketing coordinator in terms of educational background:
| Market Research Manager | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research managers' and marketing coordinators' demographics:
| Market Research Manager | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.6% Female, 50.4% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |