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The differences between market research managers and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research manager and a marketing specialist. Additionally, a market research manager has an average salary of $89,450, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a market research manager include powerpoint, SPSS and data analysis. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Market Research Manager | Marketing Specialist | |
| Yearly salary | $89,450 | $54,942 |
| Hourly rate | $43.00 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 59,408 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research manager is responsible for identifying goals, products, or services through market research. You will lead and oversee a team of researchers, collecting information and data about market segments and reporting them to marketing managers. Your duties will include assisting in the design and evaluation of a marketing campaign in collaboration with other marketing staff, researching and developing strategies on customer retention. Other duties include investigating market conditions, defining and measuring key performance indicators on customer satisfaction.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Market research managers and marketing specialists have different pay scales, as shown below.
| Market Research Manager | Marketing Specialist | |
| Average salary | $89,450 | $54,942 |
| Salary range | Between $56,000 And $141,000 | Between $36,000 And $82,000 |
| Highest paying City | Montclair, NJ | Seattle, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Credit Karma | |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between a market research manager and a marketing specialist in terms of educational background:
| Market Research Manager | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research managers' and marketing specialists' demographics:
| Market Research Manager | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.6% Female, 50.4% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |