Marketer vs marketing analyst

The differences between marketers and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketer and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $39,944 average annual salary of a marketer.

The top three skills for a marketer include digital marketing, community events and search engine marketing. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Marketer vs marketing analyst overview

	Marketer	Marketing Analyst
Yearly salary	$39,944	$59,380
Hourly rate	$19.20	$28.55
Growth rate	19%	19%
Number of jobs	23,165	95,650
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 59%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does a marketer do?

A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

Marketer vs marketing analyst salary

Marketers and marketing analysts have different pay scales, as shown below.

	Marketer	Marketing Analyst
Average salary	$39,944	$59,380
Salary range	Between $18,000 And $86,000	Between $41,000 And $84,000
Highest paying City	New York, NY	Seattle, WA
Highest paying state	New Jersey	Washington
Best paying company	Apple	Meta
Best paying industry	Technology	Finance

Differences between marketer and marketing analyst education

There are a few differences between a marketer and a marketing analyst in terms of educational background:

	Marketer	Marketing Analyst
Most common degree	Bachelor's Degree, 59%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketer vs marketing analyst demographics

Here are the differences between marketers' and marketing analysts' demographics:

	Marketer	Marketing Analyst
Average age	37	37
Gender ratio	Male, 52.2% Female, 47.8%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketer and marketing analyst duties and responsibilities

Marketer example responsibilities.

Manage employer's LinkedIn and customer list to advertise manufacturing barcode scanning software.
Manage and forecast marketing budget for service line spend, base on recommendations in marketing plans for greatest ROI.
Develop and manage accounts to build referral stream with physicians for MRI, scans, and ultrasounds at Scottsdale facility.
Lead and collaborate with a team in creating content to promote the brand utilizing photography, graphic design, and coding.
Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.

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Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

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Marketer vs marketing analyst skills

Common marketer skills

Digital Marketing, 15%
Community Events, 6%
Search Engine Marketing, 6%
Business Relationships, 5%
Brand Awareness, 5%
Content Creation, 4%

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

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Updated January 8, 2025

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