Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketers and product managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketer, becoming a product manager takes usually requires 8-10 years. Additionally, a product manager has an average salary of $111,729, which is higher than the $39,944 average annual salary of a marketer.
The top three skills for a marketer include digital marketing, community events and search engine marketing. The most important skills for a product manager are product management, QA, and product strategy.
| Marketer | Product Manager | |
| Yearly salary | $39,944 | $111,729 |
| Hourly rate | $19.20 | $53.72 |
| Growth rate | 19% | 10% |
| Number of jobs | 23,165 | 125,678 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 59% | Bachelor's Degree, 72% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
Marketers and product managers have different pay scales, as shown below.
| Marketer | Product Manager | |
| Average salary | $39,944 | $111,729 |
| Salary range | Between $18,000 And $86,000 | Between $81,000 And $152,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Apple | Meta |
| Best paying industry | Technology | Retail |
There are a few differences between a marketer and a product manager in terms of educational background:
| Marketer | Product Manager | |
| Most common degree | Bachelor's Degree, 59% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketers' and product managers' demographics:
| Marketer | Product Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 52.2% Female, 47.8% | Male, 65.3% Female, 34.7% |
| Race ratio | Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |