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The differences between marketing analytics managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing analytics manager and a marketing program manager. Additionally, a marketing analytics manager has an average salary of $109,994, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a marketing analytics manager include digital marketing, marketing analytics and tableau. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Marketing Analytics Manager | Marketing Program Manager | |
| Yearly salary | $109,994 | $86,807 |
| Hourly rate | $52.88 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 125,458 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing analytics manager is responsible for analyzing the effectiveness of marketing campaigns based on performance indicators, following the market trends statistics to develop strategic procedures to improve the company's brand image. Marketing analytics managers identify business opportunities through researching current customer demands to boost revenues and increase the business' profitability. They also develop cost-reduction techniques, negotiating with trusted suppliers and third-party vendors with high-quality resources and materials for production. A marketing analytics manager must have excellent communication and organizational skills, especially on monitoring sales data and implementing techniques to maximize productivity and efficiency of staff.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Marketing analytics managers and marketing program managers have different pay scales, as shown below.
| Marketing Analytics Manager | Marketing Program Manager | |
| Average salary | $109,994 | $86,807 |
| Salary range | Between $82,000 And $146,000 | Between $64,000 And $116,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Pharmaceutical | Transportation |
There are a few differences between a marketing analytics manager and a marketing program manager in terms of educational background:
| Marketing Analytics Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing analytics managers' and marketing program managers' demographics:
| Marketing Analytics Manager | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.9% Female, 40.1% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |