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The differences between marketing analytics managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing analytics manager and a marketing strategist. Additionally, a marketing analytics manager has an average salary of $109,994, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a marketing analytics manager include digital marketing, marketing analytics and tableau. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Marketing Analytics Manager | Marketing Strategist | |
| Yearly salary | $109,994 | $80,033 |
| Hourly rate | $52.88 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 125,458 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing analytics manager is responsible for analyzing the effectiveness of marketing campaigns based on performance indicators, following the market trends statistics to develop strategic procedures to improve the company's brand image. Marketing analytics managers identify business opportunities through researching current customer demands to boost revenues and increase the business' profitability. They also develop cost-reduction techniques, negotiating with trusted suppliers and third-party vendors with high-quality resources and materials for production. A marketing analytics manager must have excellent communication and organizational skills, especially on monitoring sales data and implementing techniques to maximize productivity and efficiency of staff.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Marketing analytics managers and marketing strategists have different pay scales, as shown below.
| Marketing Analytics Manager | Marketing Strategist | |
| Average salary | $109,994 | $80,033 |
| Salary range | Between $82,000 And $146,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between a marketing analytics manager and a marketing strategist in terms of educational background:
| Marketing Analytics Manager | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing analytics managers' and marketing strategists' demographics:
| Marketing Analytics Manager | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.9% Female, 40.1% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |