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The differences between marketing associates and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing associate and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $53,158 average annual salary of a marketing associate.
The top three skills for a marketing associate include customer service, powerpoint and digital marketing. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Marketing Associate | Marketing Specialist | |
| Yearly salary | $53,158 | $54,942 |
| Hourly rate | $25.56 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,218 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing associate's responsibility is to perform comprehensive market research to identify the latest trends that would provide opportunities to improve the business' marketing strategies. A marketing associate's duties also include creating sales reports and advertising materials, coordinating with the sales team for promotional events, assists with the planning and execution of marketing strategies, evaluating customer satisfaction, and handling administrative tasks as needed. Marketing associates must also have excellent communication skills to help in managing client inquiries and resolve complaints immediately.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Marketing associates and marketing specialists have different pay scales, as shown below.
| Marketing Associate | Marketing Specialist | |
| Average salary | $53,158 | $54,942 |
| Salary range | Between $35,000 And $78,000 | Between $36,000 And $82,000 |
| Highest paying City | Wilmington, DE | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Credit Karma | |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing associate and a marketing specialist in terms of educational background:
| Marketing Associate | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing associates' and marketing specialists' demographics:
| Marketing Associate | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.2% Female, 55.8% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.0% Unknown, 4.9% Hispanic or Latino, 11.8% Asian, 12.3% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |