Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing communications writers and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing communications writer, becoming a marketing administrator takes usually requires 4-6 years. Additionally, a marketing communications writer has an average salary of $70,481, which is higher than the $68,147 average annual salary of a marketing administrator.
The top three skills for a marketing communications writer include marketing campaigns, CRM and web content. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.
| Marketing Communications Writer | Marketing Administrator | |
| Yearly salary | $70,481 | $68,147 |
| Hourly rate | $33.89 | $32.76 |
| Growth rate | 4% | 19% |
| Number of jobs | 99,978 | 127,569 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 70% |
| Average age | 42 | 37 |
| Years of experience | 2 | 6 |
A marketing communications writer is primarily responsible for developing, creating, and editing content for different marketing purposes, such as social media, newsletters, advertisements, and other public communications projects. Most of the tasks are time-sensitive and require coordination with various marketing and communications teams to ensure accuracy and consistency. Furthermore, as a communications writer, it is essential to have an in-depth understanding of the marketing conditions and trends, and a firm grasp of the company's vision, mission, policies, and regulations.
A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.
Marketing communications writers and marketing administrators have different pay scales, as shown below.
| Marketing Communications Writer | Marketing Administrator | |
| Average salary | $70,481 | $68,147 |
| Salary range | Between $43,000 And $113,000 | Between $46,000 And $99,000 |
| Highest paying City | San Francisco, CA | Dover, DE |
| Highest paying state | Washington | Alaska |
| Best paying company | Arrow Electronics | Fox News |
| Best paying industry | Finance | Finance |
There are a few differences between a marketing communications writer and a marketing administrator in terms of educational background:
| Marketing Communications Writer | Marketing Administrator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 70% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing communications writers' and marketing administrators' demographics:
| Marketing Communications Writer | Marketing Administrator | |
| Average age | 42 | 37 |
| Gender ratio | Male, 34.6% Female, 65.4% | Male, 21.3% Female, 78.7% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.1% American Indian and Alaska Native, 0.4% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 16% | 10% |