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The differences between marketing communications writers and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing communications writer, becoming a marketing analyst takes usually requires 4-6 years. Additionally, a marketing communications writer has an average salary of $70,481, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a marketing communications writer include marketing campaigns, CRM and web content. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Marketing Communications Writer | Marketing Analyst | |
| Yearly salary | $70,481 | $59,380 |
| Hourly rate | $33.89 | $28.55 |
| Growth rate | 4% | 19% |
| Number of jobs | 99,978 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 42 | 37 |
| Years of experience | 2 | 6 |
A marketing communications writer is primarily responsible for developing, creating, and editing content for different marketing purposes, such as social media, newsletters, advertisements, and other public communications projects. Most of the tasks are time-sensitive and require coordination with various marketing and communications teams to ensure accuracy and consistency. Furthermore, as a communications writer, it is essential to have an in-depth understanding of the marketing conditions and trends, and a firm grasp of the company's vision, mission, policies, and regulations.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Marketing communications writers and marketing analysts have different pay scales, as shown below.
| Marketing Communications Writer | Marketing Analyst | |
| Average salary | $70,481 | $59,380 |
| Salary range | Between $43,000 And $113,000 | Between $41,000 And $84,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Arrow Electronics | Meta |
| Best paying industry | Finance | Finance |
There are a few differences between a marketing communications writer and a marketing analyst in terms of educational background:
| Marketing Communications Writer | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing communications writers' and marketing analysts' demographics:
| Marketing Communications Writer | Marketing Analyst | |
| Average age | 42 | 37 |
| Gender ratio | Male, 34.6% Female, 65.4% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.1% American Indian and Alaska Native, 0.4% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 16% | 10% |