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The differences between marketing communications writers and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing communications writer, becoming a marketing communications manager takes usually requires 8-10 years. Additionally, a marketing communications manager has an average salary of $84,146, which is higher than the $70,481 average annual salary of a marketing communications writer.
The top three skills for a marketing communications writer include marketing campaigns, CRM and web content. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.
| Marketing Communications Writer | Marketing Communications Manager | |
| Yearly salary | $70,481 | $84,146 |
| Hourly rate | $33.89 | $40.45 |
| Growth rate | 4% | 10% |
| Number of jobs | 99,978 | 106,556 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Average age | 42 | 39 |
| Years of experience | 2 | 10 |
A marketing communications writer is primarily responsible for developing, creating, and editing content for different marketing purposes, such as social media, newsletters, advertisements, and other public communications projects. Most of the tasks are time-sensitive and require coordination with various marketing and communications teams to ensure accuracy and consistency. Furthermore, as a communications writer, it is essential to have an in-depth understanding of the marketing conditions and trends, and a firm grasp of the company's vision, mission, policies, and regulations.
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
Marketing communications writers and marketing communications managers have different pay scales, as shown below.
| Marketing Communications Writer | Marketing Communications Manager | |
| Average salary | $70,481 | $84,146 |
| Salary range | Between $43,000 And $113,000 | Between $60,000 And $117,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Arrow Electronics | Boston Consulting Group |
| Best paying industry | Finance | Finance |
There are a few differences between a marketing communications writer and a marketing communications manager in terms of educational background:
| Marketing Communications Writer | Marketing Communications Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing communications writers' and marketing communications managers' demographics:
| Marketing Communications Writer | Marketing Communications Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 34.6% Female, 65.4% | Male, 32.3% Female, 67.7% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.1% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |