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The differences between marketing communications writers and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing communications writer, becoming a marketing communications specialist takes usually requires 4-6 years. Additionally, a marketing communications writer has an average salary of $70,481, which is higher than the $53,993 average annual salary of a marketing communications specialist.
The top three skills for a marketing communications writer include marketing campaigns, CRM and web content. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Marketing Communications Writer | Marketing Communications Specialist | |
| Yearly salary | $70,481 | $53,993 |
| Hourly rate | $33.89 | $25.96 |
| Growth rate | 4% | 19% |
| Number of jobs | 99,978 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 42 | 37 |
| Years of experience | 2 | 6 |
A marketing communications writer is primarily responsible for developing, creating, and editing content for different marketing purposes, such as social media, newsletters, advertisements, and other public communications projects. Most of the tasks are time-sensitive and require coordination with various marketing and communications teams to ensure accuracy and consistency. Furthermore, as a communications writer, it is essential to have an in-depth understanding of the marketing conditions and trends, and a firm grasp of the company's vision, mission, policies, and regulations.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Marketing communications writers and marketing communications specialists have different pay scales, as shown below.
| Marketing Communications Writer | Marketing Communications Specialist | |
| Average salary | $70,481 | $53,993 |
| Salary range | Between $43,000 And $113,000 | Between $36,000 And $80,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Delaware |
| Best paying company | Arrow Electronics | Apple |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing communications writer and a marketing communications specialist in terms of educational background:
| Marketing Communications Writer | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | University of Pennsylvania | Northwestern University |
Here are the differences between marketing communications writers' and marketing communications specialists' demographics:
| Marketing Communications Writer | Marketing Communications Specialist | |
| Average age | 42 | 37 |
| Gender ratio | Male, 34.6% Female, 65.4% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.1% American Indian and Alaska Native, 0.4% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 16% | 10% |