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The differences between marketing communications writers and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing communications writer, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $70,481 average annual salary of a marketing communications writer.
The top three skills for a marketing communications writer include marketing campaigns, CRM and web content. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Marketing Communications Writer | Marketing Executive | |
| Yearly salary | $70,481 | $73,499 |
| Hourly rate | $33.89 | $35.34 |
| Growth rate | 4% | 10% |
| Number of jobs | 99,978 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 70% |
| Average age | 42 | 39 |
| Years of experience | 2 | 10 |
A marketing communications writer is primarily responsible for developing, creating, and editing content for different marketing purposes, such as social media, newsletters, advertisements, and other public communications projects. Most of the tasks are time-sensitive and require coordination with various marketing and communications teams to ensure accuracy and consistency. Furthermore, as a communications writer, it is essential to have an in-depth understanding of the marketing conditions and trends, and a firm grasp of the company's vision, mission, policies, and regulations.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Marketing communications writers and marketing executives have different pay scales, as shown below.
| Marketing Communications Writer | Marketing Executive | |
| Average salary | $70,481 | $73,499 |
| Salary range | Between $43,000 And $113,000 | Between $49,000 And $108,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Nevada |
| Best paying company | Arrow Electronics | Microsoft |
| Best paying industry | Finance | Retail |
There are a few differences between a marketing communications writer and a marketing executive in terms of educational background:
| Marketing Communications Writer | Marketing Executive | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 70% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing communications writers' and marketing executives' demographics:
| Marketing Communications Writer | Marketing Executive | |
| Average age | 42 | 39 |
| Gender ratio | Male, 34.6% Female, 65.4% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.1% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |