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The differences between marketing copywriters and marketing executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing copywriter and a marketing executive. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $59,653 average annual salary of a marketing copywriter.
The top three skills for a marketing copywriter include digital marketing, copywriting and web content. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Marketing Copywriter | Marketing Executive | |
| Yearly salary | $59,653 | $73,499 |
| Hourly rate | $28.68 | $35.34 |
| Growth rate | 10% | 10% |
| Number of jobs | 75,641 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 70% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing copywriter is responsible for writing creative and engaging content to attract customers to purchase the goods and services offered by the company. Marketing copywriters analyze the current industry trends to identify techniques that would boost the audience's brand awareness in the digital platforms. They also coordinate with the clients on their specifications and business requirements, including the target audience, budget limitations, and timetables. A marketing copywriter must be highly communicative and organizational, especially on responding to the audience's inquiries and concerns and reporting progress updates to the management.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Marketing copywriters and marketing executives have different pay scales, as shown below.
| Marketing Copywriter | Marketing Executive | |
| Average salary | $59,653 | $73,499 |
| Salary range | Between $39,000 And $89,000 | Between $49,000 And $108,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Nevada |
| Best paying company | - | Microsoft |
| Best paying industry | - | Retail |
There are a few differences between a marketing copywriter and a marketing executive in terms of educational background:
| Marketing Copywriter | Marketing Executive | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 70% |
| Most common major | English | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing copywriters' and marketing executives' demographics:
| Marketing Copywriter | Marketing Executive | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |