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The differences between marketing copywriters and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing copywriter and a marketing strategist. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $59,653 average annual salary of a marketing copywriter.
The top three skills for a marketing copywriter include digital marketing, copywriting and web content. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Marketing Copywriter | Marketing Strategist | |
| Yearly salary | $59,653 | $80,033 |
| Hourly rate | $28.68 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 75,641 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing copywriter is responsible for writing creative and engaging content to attract customers to purchase the goods and services offered by the company. Marketing copywriters analyze the current industry trends to identify techniques that would boost the audience's brand awareness in the digital platforms. They also coordinate with the clients on their specifications and business requirements, including the target audience, budget limitations, and timetables. A marketing copywriter must be highly communicative and organizational, especially on responding to the audience's inquiries and concerns and reporting progress updates to the management.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Marketing copywriters and marketing strategists have different pay scales, as shown below.
| Marketing Copywriter | Marketing Strategist | |
| Average salary | $59,653 | $80,033 |
| Salary range | Between $39,000 And $89,000 | Between $53,000 And $119,000 |
| Highest paying City | - | Harrisburg, PA |
| Highest paying state | - | Pennsylvania |
| Best paying company | - | McKinsey & Company Inc |
| Best paying industry | - | Technology |
There are a few differences between a marketing copywriter and a marketing strategist in terms of educational background:
| Marketing Copywriter | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 79% |
| Most common major | English | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing copywriters' and marketing strategists' demographics:
| Marketing Copywriter | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |